Innovate. Captivate. Differentiate

SEE A DIFFERENT REALITY

Enter the new Augmented world

“The voyage of discovery is not in seeking new landscapes but in having new eyes” (Marcel Proust, as cited in Schell, 2008, p. xxv).

In order to bring to our clients the best form of learning and in ensuring lasting impact, AI Mir introduces the use of augmented reality to learn the immersive way.

Training on the job and retraining of employees is made much simpler by using augmented reality in training, as the immersive nature of the technology gives the learners the opportunity to experience situations for themselves, rather than just learning through passive observation. This leads to higher engagement and an increase in motivation.

WE HELP DESIGN A CUSTOMER JOURNEY MAP

Which visually tells a story of the customer's relationship with a product, service, brand or organization over time. We believe that mapping customer's journey brings the experience to life for everyone within the organization which helps them understand it and improve it. Not only does journey mapping help identify the gaps at each points but also the customers' preferences, satisfaction level and customer effort score. It helps to continuously measure and improve the experience at each touch point and orient, train and develop the customer service team. 

And then we create awareness by analyzing customer preferences at identified touch points.

ACTIONABLE INSIGHTS

Once the customer journey map, of a particular firm has been determined, we have to discover how the customer feels about it so that changes and improvements can be made accordingly. This can be done by gathering data through both traditional and innovative research techniques and drawing actionable insights from the data gathered. The data gathering is carried out multiple methods: focus group discussions, surveys, mystery shopping, shop along or footfall counting in the case of brand examples.

DATA VISUALIZATION

The insights drawn from the data gathered is displayed in real-time on dashboards that help businesses empathize with customers and lets them make changes accordingly.